CALDWELL COLLEGE ATHLETICS
LICENSING AND TRADEMARK PROGRAM
The Caldwell College Athletic Department has a rich history and a bright
future. Caldwell College Athletics and its colors, symbols and logos
communicate proud heritage and future promise.
This tradition and spirit shared by Caldwell College’s students, faculty,
alumni, friends and fans have created a growing demand for products
displaying Cougar marks, symbols and logos. The number of manufacturers who
want to produce such products is also growing.
The Caldwell College Athletic Department trademark licensing program is the
Athletic Department’s response to these demands. It is responsible for
actively promoting these quality products while seeing that the Caldwell
College Cougar is appropriately represented. The licensing program also
allows the Athletic Department to receive the appropriate commercial value
for use of their trademarks.
Why have a licensing program?
Trademark licensing creates cooperative working relationships between
the Caldwell College Athletic Department, the manufacturers of approved and
authorized products and the retail community. This ensures that products
bearing the Caldwell College Athletic Department trademarks are of the
highest quality and represent the College and its athletic department in a
positive manner.
What qualifies as a trademark?
Any mark, logo, symbol, nickname, letter(s), word or derivative that can
be associated with Caldwell College Athletics and can be distinguished from
those of other institutions or entities qualifies as a trademark.
What are examples of Caldwell College Athletics trademarks?
· All Caldwell College Athletics logos
· ‘Caldwell Cougars’
· ‘Caldwell College Cougars’
· ‘Cougars’
· ‘Caldwell College Athletics’
Trademarks may be any other designs, symbols, drawings or verbiage that have
become associated with Caldwell College Athletics.
What products can be licensed?
Caldwell College Athletics will consider most products. All products
must be approved by the Caldwell College Athletic Department. Products that
do not meet minimum standards of quality and good taste, or that are judged
to be dangerous or carry high product liability risk, will not be approved.
Who needs a license?
All individuals, organizations, companies and other entities, both
internal and external, who wish to use our trademarks must complete the
licensing process prior to producing products that will include any of the
trademarks.
The Caldwell College Athletic Department trademark licensing program is
under the direction of:
Mark A. Corino
Executive Director of Athletics
120 Bloomfield Avenue
Caldwell, NJ 07006
Phone: 973-618-3260
For information on how to become licensed to manufacture Caldwell College
Athletics merchandise, contact:
Brian Young
Strategic Marketing Affiliates, Inc.
Pan American Plaza
201 South Capitol Avenue, Suite 520
Indianapolis, IN 46225
Phone: 617-645-7041
E-mail:
byoung@smaworks.com